DMACK was founded by managing director Dick Cormack in 2009 to initially compete at the highest levels in motorsport. Alongside Michelin, the company has been an authorised tyre supplier to the FIA World Rally Championship since 2011 – competing on the world's toughest terrain across gravel, asphalt and ice. The DMACK team has over 100 years of motorsport experience and has developed a full range of competition tyres, designed and built in the UK, with an emphasis on providing premium brand performance.
The DMACK ethos is simple – provide competitors with an affordable, high performance tyre to compete across a range of motorsport disciplines and levels. Gaining in stature and success, DMACK scored a number of overall victories across the world and now has dealers covering over 70 countries.
In 2012 DMACK became one of only four tyre manufacturers to score a fastest overall stage time in the World Rally Championship. Since then, the company has built on its extensive experience as a WRC supplier, taken overall victories in the FIA European Rally Championship and many other national championships.
In 2017 DMACK competed at the very top level of the WRC using a completely new range of asphalt and gravel products. The team led three WRC events, won stages on nine rallies and took its first ever WRC victory when Elfyn Evans won Wales Rally GB.
Experience from WRC competition ensures that construction technology and the latest performance compounding is incorporated across the full range of customer products.