World Rally Icon Ari Vatanen Appointed DMACK Brand Ambassador

World Rally Icon Ari Vatanen Appointed DMACK Brand Ambassador

DMACK is proud to announce that former world rally champion Ari Vatanen is to become its first brand ambassador.

Finnish rally hero Vatanen won the FIA World Rally Championship drivers’ title in 1981 and is a four-time Paris Dakar Rally winner. Having driven for a raft of manufacturers during the heyday of Group B rallying, the Vatanen name is synonymous with exhilarating motorsport action.

Vatanen was a Member of the European Parliament for 10 years and is currently President of the Estonian Aurosport Union. However, the family name lives on in motorsport with his 24-year-old son Max currently competing in the Drive DMACK Fiesta Trophy.

It was at the launch of the new 2015 season of the one-make series for young rally talent, at Rally de Portugal today, where Vatanen’s role with DMACK was announced.

DMACK has a short but proud motorsport heritage and recently entered the consumer market with an exciting range of performance road tyres.

Dick Cormack, DMACK managing director, said: “I’m both proud and excited to welcome a true motorsport icon to the DMACK family. Our brand has grown enormously over the last few years and this is a significant step to consolidate our presence even further with the support and knowledge that Ari can provide.”

Ari Vatanen, former world rally champion and DMACK brand ambassador, said: “I truly am excited to be working with DMACK. I’ve followed the company’s progress very carefully and am impressed with the strategy and future plans. There is a genuine enthusiasm across the business and the Drive DMACK Fiesta Trophy, which my son Max is benefitting from, is a real boost to aspiring rally stars.”


World Rally Icon Ari Vatanen Appointed DMACK Brand Ambassador
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